audi's matrix light technology

[nature boy]

i'd think they'd advertise them as lighting up the road better than current lights, which will be a draw for many. i don't think looks would be, as we can all agree, nor would i think the cool factor would be as much. i don't see the majority of people buying cars because they're cool, especially those looking at these higher end cars. of course, there are some who would just buy it even though they can't really afford it. but those who can, i would imagine that they'll look at safety rating while considering cool rating.